MANILA, Philippines - Globe Telecom has entered into a partnership with modu Ltd. to introduce breakthrough mobile products to the Philippine market.
modu, a pioneer in its field, is poised to locally launch its flagship product, the customizable and modular modu phone soon to be available only from Globe through its exclusive local distributor Lynk Communications.
The company was founded in 2007 by Dov Moran, inventor of the USB Flash Drive (DiskonKey) and other groundbreaking personal storage solutions. Moran’s previous company, M-Systems, pioneered the concept of the USB flash drive and sold to SanDisk for $1.6 billion in 2006 The company is headquartered in Israel with offices in Croatia and South Korea.
Globe said in a statement that modu’s vision is to bring a fundamental change to the dynamics of the personal communication world. Introducing the world’s lightest phone, in partnership with Globe, is a key step, it added.
modu is a tiny modular phone that can be slipped into different device “jackets” – like an MP3 player, GPS, bigger cellphone, car stereo, or digital camera. It was launched in the second quarter of this year with mobile carriers in Israel, Southeast Asia and later in Latin America, Russia and other countries. The Philippines will be among the first countries to launch this novel phone.
Globe president and CEO Ernest Cu described the partnership as a marketing coup, as well as a key strategic move.
“At Globe, we are committed to always putting the customer first and doing everything in our power to delight the Globe user. Modu for its part has shown an astute understanding of what makes our customers tick; the modu phone, with its unique approach to personalization, is proof positive. We are confident this leading-edge partnership will bring new value to a market that continues to grow in sophistication and discerning tastes,” he pointed out.
The modu phone is recognized by the Guinness Book of World Records as the lightest fully-functional phone in the world, weighing in at only 1.5 oz., yet fully loaded with a music player, mass storage device and two GB internal memory.
According to Globe, the big news behind the modu phone is its incredible potential for personalization through interchangeable modu jackets or fashionable phone enclosures which can instantly change the look and style of the handset. Through the use of various trendy modu jacket designs, users can have a different phone every day of the week, with a single handset.
Globe’s track record for innovation began over a decade ago with the launch of text messaging. Over the years, Globe has introduced a series of advanced services, such as the award-winning m-commerce solution GCash, the world’s first and only virtual landline and mobile service Duo, and the re-launched Globe Broadband Tattoo which is now the fastest-growing prepaid wireless broadband service in the Philippines.
Globe has also strengthened its broadband play by rolling out new connectivity solutions like the cutting-edge fiber-to-the-home technology GPON, and the country’s first WIMAX network which is also the largest WIMAX 2.5 GHz deployment in Southeast Asia.