The "effects" test was also applied in a state level. In a recent California case, more popularly known as the DeCSS case, the DVD Copy Control Association (DVD CCA) filed a case against Matthew Pavlovich and some other defendants for misappropriation of trade secrets. The complaint alleged that Pavlovich had repeatedly republished DVC CCAs trade secrets and copyrighted material throughout the Internet. Pavlovich was a student in Indiana at the time the suit was filed. In his motion to quash, Pavlovich claims to have no contacts with California sufficient to warrant the exercise of jurisdiction by the State over his person. The question was whether Pavlovichs lack of physical and personal presence in California incapacitates California courts from jurisdictionally reaching him through its long-arm statutes.
The California Court of Appeals upheld personal jurisdiction of the California trial court over Pavlovich. It observed that Pavlovich knew, or should have known, that his Web site DVD republishing and distribution activities, while benefiting him, were injuriously affecting the motion picture and computer industries in California. The Court of Appeals held that Pavlovich used the new medium of the Internet to inflict harm on a California plaintiff. It should not matter whether the delivery system used to inflict the injury is the traditional delivery system of air, land, or sea transporation, or the cutting-edge technological system of cyberspace, satellites, cable, and electro-magnetic technological system of cyberspace, satellites, cable, and electro-magnetic waves. Californias long-arm statute looks at the effects, not at the system that delivered and produced those effects.
The last test to determine personal jurisdiction is called the "targeting" test. This means that if a foreign corporation targets activities or customers in another state, then that corporation is deemed to have minimum contacts with said state as to subject itself to the special personal jurisdiction of the courts of that state. This is illustrated in Washington, District of Columbia (D.C.) where the D.C. circuit court used the "targeting" theory to assert personal jurisdiction over a non-California-based defendant. In Blumenthal v. Drudge (992 F. Supp. 44 [D.D.C. 1998]), a D.C. district court held that an informational Web site that targets customers in the D.C. area and enables them to e-mail requests for subscription, has sufficient minimum contacts in D.C. to support jurisdiction of D.C. courts over the person of the defendant. In this case, defendant Drudge created an electronic publication called the Drudge Report, a gossip column focusing on gossip from Hollywood and Washington, D.C. Mr. Drudges base of operations for writing, publishing and disseminating the Drudge Report was his residence in Los Angeles, California. He posted the report in his Web site in California and e-mailed editions of the report to his subscribers. Mr. Drudge also entered into a six-month license agreement with the publisher of the "Wired" magazine. Under the agreement, the publisher had the right to receive and display the Drudge Report in "Hotwired", an electronic Internet publication. After the expiration of his license agreement with the "Wired" magazine, Mr. Drudge entered into a one-year license agreement with the America Online, Inc. (AOL) by virtue of which the Drudge Report was made available to all members of AOLs service.
Sometime in 1997, Mr. Drudge wrote the edition of the Drudge Report that contained the alleged defamatory statements against the Blumenthals. Drudge transmitted the report from Los Angeles, California by e-mail to his direct subscribers and by posting both a headline and the full text on his worldwide web site. He also transmitted the text to AOL which, in turn, made it available to AOL subscribers. The Blumenthals filed a suit for damages in a D.C. court, which Drudge moved to dismiss on the ground of lack of personal jurisdiction.
The D.C. District court held that "Drudge specifically targets readers in the District of Columbia by virtue of the subjects he covers and even solicits gossips from District residents and government officials who work [t] here." The court also observed that "defendant Drudge also solicited contributions from District residents via the Drudge reports homepage." In this regard, the court observed that not only is Drudges web site interactive, the subject matter of the report primarily concerns political gossip and rumor in Washington, D.C. The Drudge Report" is directly related to the political world of the Nations capital and is quintessentially "inside the Beltway" gossip and rumor. The court likewise noted that "[b]y, targeting the Blumenthals who work in the White House and live in the District of Columbia, Drudge knew that the primary and most devastating effects of [the statements he made] would be felt in the District of Columbia." For these reasons, the D.C. district court asserted personal jurisdiction over Mr. Drudge.
(The author is a law professor at the Ateneo de Manila University and a senior partner of the Abello Concepcion Regala Law Offices or ACCRALAW. He can be contacted at 830-8000.)
(Editors note This is a continuation of the article that appeared in the Sept. 10, 2002 issue of this paper.)