Dubbed GlobeQuest, the new brand personifies the Globe network as it embraces a promise of the company’s relentless pursuit for new ideas that will benefit its subscribers.
"GlobeQuest expresses the intent of all our business groups – an intent to discover the best solutions with rigor and perseverance. It reflects in the technological solutions each group provides. Our objective is to place Globe Quest in the environment to make a statement – we will change your world," according to Jesus C. Romero head wireline data group.
Romero noted that as technology rapidly changes, GlobeNet and GlobeData, the two brands under the Wireline Data Group of Globe, are often required to bundle their services to come up with an integrated winning solution for their repsective customers.
As a result, he said distinguishing the two has become difficult and so communicating their services and benefits to the target market.
"The need to rationalize the brands and rework their communication programs becomes apparent, as we see the importance of leveraging on both brands’ capabilities and have a more effective and coherent way of communicating it," he explained.
GlobeQuest will also Integrate Globe’s new capabilities and offerings such as its Internet Data Center (IDC), C2C submarine cable system and Corporate Voice solutions such as conferencing and Voice Virtual Private Networks (VPNs).
GlobeQuest, Romero said, allows the comapany to ride the crest of sweeping technology that brings change, foresight, speed and control.
"The Globe wireline data proposition is to create relevant solutions for business customers based on ubiquitous, value-priced, high-speed data services over a nationwide broadband network. We want to be more efficient, more productive, more focused, more creative. We want to be the first to know, the first to arrive at the future, and the ones to change it," he said.
GlobeNet is a full service ISP for business applications supporting the growing requirement of business for information technology, and network solutions. High availability servers, routers and multiple high-speed international fiber optic and satellite plus diverse Network Operating Centers are used to guarantee businesses competitive advantage via the Internet.
GlobeData is a comprehensive suite of domestic and international data services for corporate networks utilizing leased lines, frame relay, ATM, IP, xDSL and VSAT technologies over a scalable and highly reliable broadband network delivering: Highly Reliable Networks Customized Network Solutions Faster Service Delivery Widest points of Presence 24 x 7 After Sales Support Single-Point-of Contact. – Mary Ann Reyes