MANILA, Philippines -All roads led to the Globe Circuit Events Ground for this year’s Wanderland. Amid the lineup of international indie favorites The Drums, Architecture in Helsinki, Paper Kites, Royal Concept, Last Dinosaurs, and local scene-stealers Franco and Techy Romantics, one brand rose to become the wandering uniform for the festival crowd: River Island.
River Island added to the attraction of carnival rides, amusement booths, and live art exhibitions, not to mention the groundbreaking performances that elicited excitement from the young crowd, with its fashion-forward mix of ladies’ frocks and men’s duds, which ranged from contemporary cool to vintage dandy.
The brand extended the whole trendsetting experience with the well-stocked River Island Pop-Up Store, which prominently featured a carnival-inspired arch and covered all of the festival’s fashion essentials, from clothes to must-have accessories. Its façade offered an Instagram-worthy experience with the bold, life-sized red letters of the brand emblazoned in lights.
River Island also opened a Redemption Booth for festivalgoers, treating them to carnival-themed candies, River Island mineral water bottles, chocolate slushes, and rolls of cotton candy. River Island mats, tote bags, and specialty tattoos were also up for grabs. These easily became the River Island Survival Kit that helped fairgoers last through the festival mayhem.


As the River Island Balloon floated overhead and the festival front acts roared to a rocking start, the giant River Island inflated ball was unleashed in the mosh pit. A ride on River Island’s whimsical carousel added to the stylish musical experience.