MANILA, Philippines - Maxx, the soothing menthol candy, inspires people to give their best in any pursuit with its Do it to the Maxx campaign. The product from Universal Robina Corporation (URC) launched a catchy jingle that encourages everyone to maintain a positive outlook in life. It also came out with an equally engaging Do it to the Maxx TV and radio commercial.
Maxx brought its feel-good campaign to various communities through the Maxx Barangay Invasion, held in partnership with Energy FM. The events featured contests like Sing to the Maxx and Dance to the Maxx Showdown. Maxx continued spreading the good vibes through the Maxx Festival Invasion with SkyCable Regional.