Manila, Philippines - Sales of Ford Group Philippines (FGP) rose 23 percent to 764 units in April due to the continued strength of demand for the all-new Ford Fiesta and Ford Everest SUV.
Sales of Ford Fiesta hit 283 units in April. “The new Fiesta is increasingly being recognized as one of the clear leaders in the highly competitive B-segment – both by Filipino customers who are continuing to drive strong sales of this fantastic car, as well as respected independent parties who are endorsing the Fiesta with things like the Car of the Year award,” said Randy Krieger, president of Ford Group Philippines.
Ford’s April performance was also supported by strong contribution from the Ford Everest with sales of 227 units.
Overall sales of Ford-brand vehicles in the Philippines went up by 58 percent to 3,151 units during the first four months of the year from a year ago level.
“The success of Fiesta is continuing to drive our sales gains this year, but it’s also being supported by solid performances across our entire lineup of Ford vehicles. We’re determined to continue building on this success, and further expanding our customer opportunity with attractive promotions like our current ‘Drive One’ campaign in showrooms nationwide,” said Krieger.
FGP has also continued to enhance its aftersales service offering with the launch of its Ford Service Promo for owners of Ford Focus, Ford Escape, Ford Everest and Ford Ranger units sold from 2004 to 2007 whose warranties have expired.
The Ford Service promotion includes a free oil filter to out-of-warranty Ford owners who will avail of the Periodic Maintenance Service during the month of May, as well as a 15 percent discount on all parts and labor.
“This new campaign will help further strengthen our leading cost-of-ownership equation and help our customers continue to feel the difference of today’s Ford,” added Krieger.