Responsible content creation

Social media platforms no longer serve solely as bridges between acquaintances and real-life friends. Many have discovered them as lucrative spaces to earn money through content creation. The term "content creation" involves ideation and the actual production of multimedia aimed at connecting a brand or entity with a prospective audience. The brand is not limited to products—it can also be a personality, an ideology, or a lifestyle, among other things. Content creation has been around for quite some time, but with easy access to tools and technology, it seems that everyone is becoming a creator.

While freedom of speech and expression is fundamental, some content may be inappropriate to produce and publish. A recent example that drew criticism was the "snail man" who crawled in front of a horrendous traffic jam in the town of Consolacion. Although it lasted only a few minutes, it alarmed the Highway Patrol Group due to the risk it posed to the individual involved. It also set a dangerous precedent for other content creators who might be tempted to replicate or escalate such stunts. I was told that some creators would do anything for "extreme content"—content designed to generate hype on the internet, regardless of the consequences. The more hype they get, the more views which in turn translate to more money.

The move by the House of Representatives to regulate social media content is such a welcome development. Social media platforms function as public spheres, much like traditional media, where regulations are in place to ensure responsible content dissemination. If left unchecked, these platforms can be abused for personal agendas. The refusal of some social media personalities to attend committee hearings could signal fear or concern over potential restrictions. However, responsible use of these free platforms should always take precedence over unchecked privilege. If they were genuinely concerned, they would have shown up.

We cannot allow creators to operate without oversight. Just as television and radio have editorial filters to ensure content adheres to ethical standards and does no harm to society, social media content should undergo similar scrutiny. The issue is not just about extreme content but also the spread of misinformation and disinformation. Implementing a review process would not be overly burdensome—it may be seen as prior restraint from a different perspective, but ultimately, it serves the greater good.

The internet is characterized by its speed and reach. If we fail to keep up with emerging issues, the harm caused may outweigh the benefits. I used to think of the internet as a happy space. In the past, my biggest online concern was ensuring my virtual pet was fed and collecting enough coins from browser games. Times have changed, and we now cling to technology more tightly than ever. If creators intend to make a decent living from content creation, they must embrace responsibility. Responsibility means adhering to ethical standards and guidelines. In this country, there is no such thing as absolute freedom—the line must be drawn somewhere.