Partnership ushers in new era of self-care

CEBU, Philippines — BTL Aesthetics, a global player in non-invasive aesthetic technologies, has partnered with Cebu-based Ultra Beauty Institute to launch an advocacy aimed at promoting self-empowerment among women—marking a strategic move to deepen its foothold in the Philippines’ rapidly expanding beauty and wellness sector.

The initiative was formally introduced at “Ultra Bloom: A Pre-Mother’s Day Affair,” a curated event that blended wellness with technological showcase at Ultra Beauty’s flagship clinic. The event served as a platform to unveil BTL’s newest device innovations, Emface and Emsculpt NEO, to a select group of media, influencers, and key clientele.

“This is more than aesthetics. It’s about empowering women through technology and science-backed solutions,” said Dr. Melinda Chiong, founder of Ultra Beauty Institute and a practicing OB-GYN and cosmetic surgeon.

“We aim to redefine beauty as strength, self-care, and confidence,” she explained.

The highlight of the event was Emface—BTL’s needle-free facial treatment that uses synchronized radio-frequency and high-intensity electrical stimulation to lift and tone facial muscles while promoting collagen production.

New additions to the platform—the Eye Applicator for periorbital rejuvenation and the Submentum Applicator for jawline contouring—were demonstrated live, positioning Emface as a next-generation alternative to surgical interventions.

Complementing the facial technology was Emsculpt NEO, a body-contouring solution that combines radiofrequency and high-intensity focused electromagnetic energy (HIFEM) to simultaneously build muscle and reduce fat. The system is also marketed for its ancillary benefits to core strength and posture—features that align with the growing demand for holistic wellness in the aesthetics sector.

The partnership with Ultra Beauty reflects a broader trend in the Philippine medical aesthetics landscape: the decentralization of premium aesthetic care from Metro Manila to emerging regional hubs. Cebu, in particular, is proving to be fertile ground for innovation-driven, experience-based wellness offerings.

“The Philippine market is increasingly sophisticated, and regional cities like Cebu are catching up fast. Working with clinicians like Dr. Chiong enables us to deliver advanced, non-invasive treatments to a wider demographic while maintaining clinical excellence,” a BTL Aesthetics spokesperson said.

Industry data underscores the strategic rationale. The global non-invasive aesthetics market is projected to surpass US$25 billion in value within the next few years, fueled by consumer demand for safe, effective, and downtime-free procedures.

For technology firms like BTL, establishing strong local partnerships is essential to scaling operations and building long-term brand equity in emerging markets.

Founded by Dr. Chiong, Ultra Beauty Institute is known for integrating cosmetic surgery with personalized OB-GYN care. The clinic is positioning itself as a leader in science-driven, woman-centric beauty—an approach that aligns with BTL’s global push for medically grounded yet accessible aesthetic treatments.

BTL Aesthetics, headquartered in Europe, is a pioneer in non-invasive aesthetic and physiotherapy solutions. Its portfolio includes Emface, Emsculpt NEO, and Exion—technologies that bridge clinical research with consumer aesthetics, positioning the firm as a frontrunner in the medical beauty sector.

As BTL continues to expand into secondary urban markets in Southeast Asia, collaborations like this one suggest a robust pipeline for regional growth—and a reshaping of the beauty economy around wellness, empowerment, and innovation.