London – LIV Golf chief executive Greg Norman says that Jon Rahm’s move to the Saudi-backed circuit will “create a domino effect” of more high-profile players making the lucrative jump.
Reigning Masters champion Rahm last week joined LIV in a deal worth hundreds of millions of dollars in a huge coup for the upstart tour.
LIV had already recruited major winners Brooks Koepka, Phil Mickelson, Dustin Johnson and Cameron Smith, but Rahm was arguably the biggest name yet to leave the PGA Tour.
Speaking from Saudi Arabia to the BBC’s World Business Report, the Australian Norman – the public face of LIV – said there would be “more apples falling from the tree.”
“To have Jon on board is critically important to our next steps into the future and what we want to do,” Norman said.
He added: “It will create a domino effect, there will be more apples falling from the tree, there’s no question about it because LIV continues to grow and develop.”
Spain’s Rahm had previously ruled out going to LIV, which held its inaugural season in 2022 and triggered a civil war in golf.
He is reportedly set to earn between $300 million and $600 million.
“Since Jon signed, less than a week ago now, I know my phone is blowing up,” Norman added.