Family, trust, love, artistry & other fine jewels

No amount of success can compensate for the failure at home,” businessman Vicente “Ting” Dayrit would emphasize this adage to his five children when they were growing up.

Jaqui Dayrit, Michelle Soliven, Mark Dayrit, Christine Dayrit and Yvonne Romualdez, 28 years after the passing of their parents Ting and Mila Dayrit, have lived up to their promise to their parents to love one another. And by sticking together, they have made flourish the legacy of their parents: Miladay Fine Jewels.

Last week, the fine jewelry company celebrated 59 luminous years with a cocktail reception at the Power Plant Mall in Rockwell, Makati City where they also unveiled the Miladay Jewel Fair. The event gathered the Dayrit family (including the third-generation jewelers), loyal clients, and cherished friends — all honoring a legacy built on love, craftsmanship and Filipino pride.

Guests delighted in sumptuous canapés by chef Jessie Sincioco, raffle prizes from Sonya’s Garden, and the return of the fine jewelry store’s well-loved “Guess How Many Diamonds” game. Yet beyond the dazzle of the jewels, it is the people behind them — the artisans, visionaries, and patrons — who make Miladay truly shine.

With the third generation now also actively carrying the torch, the company’s values remain steadfast: family, trust, love, and timeless artistry. Yes, family first and business next.

Due to overwhelming support, the Miladay Jewel Fair has been extended to April 13 at the South Court, R1 Level of Power Plant Mall. This is the company’s grandest sale event of the year, offering exquisite pieces at special prices and a chance to win a three-day, two-night stay for two at The Farm at San Benito.

“For nearly six decades, Miladay has been a name that honors a legacy of trust, timelessness and elegance. More than adornment, each piece is a celebration of life’s most meaningful moments. And through it all, our father, Ting Dayrit, had lovingly safeguarded Mila’s dream — putting family, employees, and clients above all. Because at Miladay, jewelry isn’t just worn. It’s lived, loved, and passed on,” said Michelle Soliven, president of Miladay.

The late Mila Dayrit once said: “I dream for every Filipino to own a piece of Miladay no matter how small.”

On its 59th year, the Miladay tradition lives on. Indeed, it is a fine jewel. *