It was a night of magic as Pantene unveiled the secret to miraculous transformations and made miracle moments happen, all in three minutes.
An opening dance from Ballet Philippines set the tone for the evening, as flowing fabrics unfurling with graceful movements simulated the beauty of healthy hair — which is unfortunately often lost through months of styling damage. With blow-drying, coloring, mechanical and chemical treatments to contend with, no wonder women feel that their hair needs a miracle to rescue it from damage.
Erik Mana, the country’s premier illusionist, dramatically revealed that returning health and shine to your hair in just minutes is no illusion by unveiling the new Pantene 3-Minute Miracle Treatment. The deep-conditioning treatment ampoule turns back time for your hair as it helps repair three months of damage in just three minutes.
Pantene’s 3-Minute Miracle Treatment Ampoule has a unique formula that repairs and strengthens hair inside and out. It has amino Pro-vitamins that penetrate the hair strands to hydrate the inside of severely damaged hair. The advanced BT MAC formula then mimics the smooth outer layer of healthy hair cuticles called the F-layer. This protective layer is often lost when cuticles are damaged and only grows back with new hair strands. To help repair damaged cuticles, BT MAC creates an artificial F-layer that protects and repairs months of hair damage.
Other miracle moments came with the introduction of the Pantene Council of Stylists, an elite assembly of the country’s premier hair professionals. The Council of Stylists includes such luminaries in the styling world as Celeste Tuviera of Symmetria, Jude Hipolito and Rose Velasco of Univers Phyto Salon by Kaizen, Louis Kee of Louis Phillip Kee Hair Salon Systems, Victor Ortega of Emphasis, Henri Calayag of Henri Calayag Salon and Jing Monis of Propaganda.
They offered the audience three easy-to-remember Miracle Tips to help them prevent, repair and protect their hair from damage — advice the audience surely appreciated as many of them can really relate to a lifestyle in which tight schedules and rush errands rule and where keeping up with fast-changing fashion trends can really punish one’s hair.
They displayed why they were indeed the masters of hairstyling in a three-minute cut-and-style segment that showed the audience how your hair can go from drab to fab in just three minutes. This demonstrated the first miracle tip of getting regular haircuts from trained professionals to remove months of hair damage while achieving a stylish look. Henri Calayag created a no-fuss instant long layered look, while Louis Kee gave his model a short edgy bob, achieved through razor cutting.
Celebrity endorser Judy Ann Santos also shared why three-minute lifestyles like hers really do call for a miracle — attesting that the Pantene 3-Minute Miracle treatment really made miracle moments possible in her fast-paced, no- downtime celebrity lifestyle.
“I used to spend three hours in the parlor para mubahay uli ang buhok ko. Now, after using the Pantene 3-Minute Miracle, hindi na, I just leave it on for three minutes and then rinse it out. Para kang bagong blower!” explained Judy Anne.
Gloria Nieto, country marketing manager for Pantene, echoes this, saying, “Pantene is all about empowering women to shine in life and we recognize that one of the main struggles of Filipinas now is finding time to take care of themselves, especially their hair.”
“We always want to look our best so we constantly style and treat our hair but we don’t really have the time to repair the damage we inflict on it every day. That is the inspiration behind the 3-Minute Miracle Treatment,” continued Nieto. “Now women have the power to make miracles happen with their hair – Pantene 3-Minute Miracle Treatment helps them repair three months of damage in just three minutes.”
For more tips on creating your own miracle moments, log on to: www.pantenemiracle.com.