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Korean Wave

Kim Soo Hyun loses endorsement; gets bashed over ad

Jan Milo Severo - Philstar.com
Kim Soo Hyun loses endorsement; gets bashed over ad
Kim Soo-Hyun at a press conference in Seoul on March 31, 2025
Han Myung-Gu/WireImage/Getty Images

MANILA, Philippines — Korean actor Kim Soo-hyun lost another endorsement from Prada. 

Just months after being its brand ambassador in December 2024, Prada terminated Kim's contract last March 14. 

A month after, Prada announced that K-pop band MEOVV member Gawon replaced Kim as its brand ambassador. 

Meanwhile, Kim came under public scrunity again after an ad featuring him was shown in a Seoul subway station. 

The ad was at one of the exits situated at Hongdae Station in Seoul.

It garnered a lot of interaction, with social media users strongly reacting against the advertisement.

Kim has been accused of grooming and harassing the late Korean actress Kim Sae-ron, which the actor denied in a press conference in Seoul last March 31.

RELATEDPrada terminates contract with Kim Soo Hyun — reports 

KIM SOO-HYUN

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