CEBU, Philippines — Power Mac Center (PMC), the Philippines’ premier Apple Premium Reseller, continues to expand its retail presence in the Visayas with the opening of its fifth location in Cebu at SM Seaside City.
The launch highlighted PMC’s strategic push to cater to the growing demand for premium digital solutions outside Metro Manila.
The new store is positioned to serve both local consumers and visiting tourists seeking Apple’s latest ecosystem of devices and accessories. It joins an existing network that includes PMC branches at Robinsons Galleria Cebu, SM J Mall, and The Loop stores in Ayala Center Cebu and Ayala Malls Central Bloc.
“Power Mac Center SM Seaside City is more than a retail space—it’s a digital hub for Cebuanos who want to elevate their tech lifestyle, whether for work or leisure,” said Joey Alvarez, PMC’s Director for Marketing and Product Management.
“We are committed to delivering best-in-class Apple solutions and premium partner brands that enable users to pursue their personal and professional passions,” Alvarez added.
The expansion also integrates PMC’s evolving customer loyalty platform, 1 Infinite, now accessible via a dedicated mobile app. Members earn reward points for eligible purchases made in-store, online, or through PMC’s authorized service and training arms, Mobile Care and Basecamp.
Points can be redeemed toward Apple products, accessories, and training services. High-tier members enjoy preferential point accumulation rates and exclusive benefits, including up to 50 percent discounts on training programs.
Established as the Philippines’ leading Apple Premium Reseller, Power Mac Center is also an Apple Authorized Education Reseller, Training Provider, and Service Provider. With a nationwide presence, PMC serves as a key channel for Apple’s growth in the country, offering retail, training, and repair services tailored to the Filipino digital consumer. — (FREEMAN)