MANILA, Philippines – Sony Ericsson has announced the new Sony Ericsson LiveView, an innovative accessory that is another step in the company’s commitment to help consumers get the best mobile phone experience through the open Android platform.
The Sony Ericsson LiveView is part of the Sony Ericsson Extras portfolio — a division which offers a total product experience and enhanced mobile possibilities.
The Sony Ericsson LiveView uses Bluetooth connectivity to wirelessly pair up to a compatible handset, allowing consumers to control the phone without taking it out of their pocket or handbag. Read text messages, see incoming calls and keep up to date with the latest news on Facebook and Twitter.
The Sony Ericsson LiveView allows the user to control the Sony Ericsson music features of the handset from the micro display, selecting tracks and controlling volume.
The product also serves as a calendar reminder, displaying calendar events and other phone applications.
Whether on the go, in a meeting or out for dinner, the convenient Sony Ericsson LiveView can be clipped anywhere. Attached in a watch strap, on a keychain or clipped to a laptop, the micro display allows the user to incorporate the product into their lifestyle and always stay connected.
Peter Ang, Sony Ericsson vice president for marketing in the Asia-Pacific region, said, “It is our ambition to be the communication entertainment brand and this includes being the most open mobile phone brand on the market.”
“We believe in openness and offering consumers a wide range of applications to choose from. We will continue to develop accessories to ensure we play a major and groundbreaking role in the market and design innovative and exciting accessories for all platforms, including Android,” Ang added.
Ang said Sony Ericsson LiveView “is the first Sony Ericsson accessory to be compatible with the open Android platform which gives developers an opportunity to be creative and develop the next must-have innovative application.”
To find Sony Ericsson LiveView enabled applications, Sony Ericsson has developed the Sony Ericsson LiveWare Manager application.
It will scan the Android Market for Sony Ericsson LiveView enabled applications and present them to the user.
The Sony Ericsson LiveWare manager will be available from the Android Market, or come pre-installed in phone bundles.
The Sony Ericsson LiveView will be available in stores across the Asia-Pacific in the fourth quarter.
The Sony Ericsson LiveView is also available in one of the Sony Ericsson Experience Packs.
An Experience Pack is a package of several related components that together create a great user experience in a certain area.
The package includes mobile phone applications, accessories, services and much more. The Sony Ericsson Fitness Pack is aimed at sports and fitness enthusiasts, containing a sport application for the Sony Ericsson LiveView — the SportyPal Pro — and a carrying case for mobile phone, ideal for exercising.
The first Sony Ericsson Experience Pack will be available in selected markets across the Asia-Pacific in the fourth quarter.
To see more about Sony Ericsson Extras, visit www.sonyericsson.com/LiveView.